Mailchimp
You don't have to be a designer or tech whiz to use Mailchimp
Design made easy
Mailchimp's design tools make it easy to create sophisticated campaigns that shine a light on the best parts of your business.
Data-driven insight
With millions of customers comes millions of insights — Mailchimp puts your data to work, surfacing what's succeeding and personalised advice for your next move.
Email and SMS for people who aren't marketers
Mailchimp is an email and SMS marketing platform, owned by Intuit, built for businesses without a marketing department. Campaigns are put together by dragging blocks around, with several hundred templates to start from. It also handles the unglamorous parts, including contact lists, unsubscribes, delivery and reporting, which is exactly where home-made email efforts tend to fall over.
What clubs actually use it for
Newsletters to the whole membership, sign-up forms and pop-ups on a website, and automated sequences that fire on a trigger, such as a welcome series for new joiners or a nudge to people who have stopped opening anything. Contacts can be split by whatever you know about them, so a message about a new kids' class only reaches parents. Reporting shows who opened and who clicked, which makes the next send better than the last one.
Cost and getting going
There is a free tier for trying it out, with paid plans priced by the number of contacts. The Standard plan starts at around £15 a month for 500 contacts and rises from there, and SMS is a paid add-on. Prices move, so check their site. The real cost is not money but list hygiene: keep contacts current and permission clear, or delivery suffers.
Member data syncs to Mailchimp audiences as people join, cancel or change plan — so every campaign reaches exactly the right people.
More partners in this category
Mailchimp and ClubRight
Got a question about this integration? Contact ClubRight →