ClubRight’s Complete plan is gym CRM and marketing software built into your membership system: a sales funnel and enquiry form, automated follow-ups, email, SMS and push campaigns, referral rewards and win-back for lapsed members. From £179 a month.
It turns every enquiry into a member, keeps the ones you’ve got and wins back the ones drifting away, while you coach.
New faces trickle in on word of mouth, the enquiries you do get slip through, and the members you’ve got drift away quietly — not because you don’t care, but because it’s all on you and there aren’t enough hours.
New members are mostly word of mouth. The website’s dated and hard to find, so there’s no steady stream of enquiries — and no plan for where the next ten come from.
An enquiry comes in, life gets busy, and by the time you follow up they’ve joined the gym down the road.
Someone stops coming and nobody notices until the cancellation email lands — when it’s already too late.
You can’t see where members come from or what’s converting, so every marketing pound is a guess.
ClubRight covers the whole member journey: attract with a free website and enquiry forms, track every prospect in a sales funnel, convert with automated follow-ups, retain with at-risk alerts and win-back, and grow with referrals, promo codes and upsells. So a name that lands in your enquiry form becomes a member, stays a member and brings a friend.
Smart Workflows are ClubRight’s marketing automation: a trigger, such as a new enquiry, an overdue payment or a member going quiet, followed by the emails, texts, push notifications and team tasks you choose. They run in the background and prompt your team only when a human touch will land.
Enquiries land straight in the funnel and move through stages you set up yourself — name, colour and reorder them to match how you sell. Every prospect carries their own tasks and next steps, so no hot lead ever goes cold.
Workflows and enquiries create the tasks for you — chase an overdue payment, welcome a new joiner, ring a no-show. Your dashboard even nudges the human moments, like a member’s birthday.
When someone stops turning up, a win-back sequence reaches out on its own — a friendly nudge, then an offer — so a quiet month doesn’t turn into a cancellation.
Every ClubRight plan includes a free gym website with built-in enquiry forms, join links and a sign-up QR code, so new leads land in your funnel with their source recorded. It’s built to be found by people searching locally and to turn visitors into members. No web designer, no separate bill.
ClubRight’s campaigns tool sends personalised email, SMS and push messages to any group of your members, with opens, clicks and promo code redemptions tracked. Filter by status, plan or class, write it once with each member’s name dropped in automatically, and send. Consent is handled for you.
ClubRight’s retention dashboard flags at-risk and sleeping members from their visit data and tracks your churn month by month, so you act before they cancel. A drop shows up as a number to act on, not a surprise at month end.
It all rolls up into your reporting, growth and retention on one screen.
ClubRight’s referral scheme rewards both the member who refers and the friend who joins, for as long as both stay active, and tracks every referral through to sign-up. Your happiest members become your cheapest marketing.
Members can buy PT sessions, class-credit packs, day passes and add-ons in the ClubRight app, which lifts what every member is worth without signing up a single extra person. Sell more than memberships.
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Built to grow clubs, not just run them.
Clubs that move from Core to Complete grow around 12% in their first three months on the growth tools, with typical extra income of £7,419 a quarter.
“The software is great, but above all, the ClubRight team makes me happy — people working side by side to improve the industry, not just for the club but for the members too.”
“We’ve used every club management system out there. I have never come across one that says it has it all and actually does — until ClubRight.”
“ClubRight has evolved with us as we’ve grown. The simplicity, combined with the app and endless integrations, makes it hard to beat — not to mention the value.”
“The price almost seemed too good to be true. There’s no contract — but once you’ve started, you won’t want to look anywhere else.”
“Our trainers see exactly who’s attending and can contact them directly. It’s brilliant for us owners to have that visibility without getting personally involved in every detail.”
Book a free demo — we’ll set up your funnel, your automations and your first campaigns around exactly how you win and keep members.
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