Fill your gym.
Keep it full.
On autopilot.
Gym sales and marketing software that turns every enquiry into a member, keeps the ones you’ve got, and wins back the ones drifting away — with a sales funnel, automated follow-ups and campaigns that run while you coach.
Growth shouldn’t be
left to chance.
New faces trickle in on word of mouth, the enquiries you do get slip through, and the members you’ve got drift away quietly — not because you don’t care, but because it’s all on you and there aren’t enough hours.
Not enough coming in
New members are mostly word of mouth. The website’s dated and hard to find, so there’s no steady stream of enquiries — and no plan for where the next ten come from.
Leads go cold
An enquiry comes in, life gets busy, and by the time you follow up they’ve joined the gym down the road.
Members drift away
Someone stops coming and nobody notices until the cancellation email lands — when it’s already too late.
No idea what’s working
You can’t see where members come from or what’s converting, so every marketing pound is a guess.
From stranger
to regular.
Every stage of growth in one place — so a name that lands in your enquiry form becomes a member, stays a member, and brings a friend.
Win members. Keep them.
Do it while you coach.
The everyday tools that turn interest into members and members into regulars — running in the background, prompting your team only when a human touch will land.
Every enquiry, tracked to a yes.
Enquiries land straight in the funnel and move through stages you set up yourself — name, colour and reorder them to match how you sell. Every prospect carries their own tasks and next steps, so no hot lead ever goes cold.
Your team always
knows who to call.
Workflows and enquiries create the tasks for you — chase an overdue payment, welcome a new joiner, ring a no-show. Your dashboard even nudges the human moments, like a member’s birthday.
Bring lapsed
members back.
When someone stops turning up, a win-back sequence reaches out on its own — a friendly nudge, then an offer — so a quiet month doesn’t turn into a cancellation.
A free website that
wins you members.
It’s more than a brochure. Your free ClubRight website is built to be found by people searching locally and to turn visitors into members — every enquiry and sign-up drops straight into your funnel. No web designer, no separate bill.
- Free & professional — a proper website that looks the part, not another monthly bill
- Built to convert — designed to turn local visitors into enquiries and sign-ups
- Share links anywhere — ready-made join, book, register and login links for your socials or a site you already have
- Sign up on the spot — a downloadable QR for your flyers, posters and front desk
- Every lead, tracked — enquiries flow into your funnel, with marketing sources showing what works
The right message,
the right members.
Filter your members by status, plan or group, write it once with each member’s name dropped in automatically, and send by email, SMS or push. Consent is handled for you — then you see exactly who opened it.
- Filter by status, plan or group — overdue members, a single plan, one class group
- Personalised automatically — drop in first name, membership number and more, for every member
- Email, SMS or push — whichever reaches them best, consent handled for you
- Add a promo code — drop an offer into any campaign and track redemptions
- See what landed — opens, clicks and bounces on every send
Spot who’s slipping,
before they cancel.
A retention dashboard flags members going quiet — at-risk, sleeping, not seen in weeks — and tracks your churn, so a drop shows up as a number to act on, not a surprise at month end.
- At-risk & sleeping members — flagged automatically, ready to reach out
- Churn trend & retention rate — at a glance, month on month
- Ready-made win-back lists — and birthdays & milestones to celebrate
- Visit frequency — see who’s cooling off while there’s still time
It all rolls up into your reporting — growth and retention on one screen.
Turn members into
your best marketers.
Your happiest members are your cheapest marketing. Reward them for bringing friends — the referrer and the new member both get looked after — and every referral lands in your funnel, tracked right through to sign-up.
- Both sides rewarded — the referrer and their friend, a reward you set
- Rewarded while both stay — the discount holds for as long as both members are active
- Every referral tracked — see exactly who’s sending you members
- Growth analytics — net gain, sources and trends in one dashboard
More ways to earn
from every member.
Sell more than memberships. PT, class-credit packs, day passes and add-ons give members more reasons to spend with you — and lift what every one is worth, without signing up a single extra person.
- PT, packs & day passes — sell the add-ons members already want
- Bolt-ons per member — lift average spend, not just headcount
- Members buy in the app — a tap to check out, no front-desk faff
- Runs on ClubRight Pay — sales sit alongside your membership payments, all in one place
Powered by ClubRight Pay.
Built to grow clubs, not just run them.
Common questions about
sales & marketing.
Clubs like yours,
winning with ClubRight.
Fill your gym.
Keep it full.
Book a free demo — we’ll set up your funnel, your automations and your first campaigns around exactly how you win and keep members.








