Free tool See how your gym compares to 1,000+ UK clubs — Get your free benchmark report →
Pricing Customer Stories

1,000+ UK clubs · 4.8/5 on Capterra · UK team

Talk to a real person: 020 3884 9777
Book a free demo →
Sales & Marketing

Fill your gym.
Keep it full.
On autopilot.

Gym sales and marketing software that turns every enquiry into a member, keeps the ones you’ve got, and wins back the ones drifting away — with a sales funnel, automated follow-ups and campaigns that run while you coach.

1 in 3 clubs double their membership
Auto follow-ups
+19% typical growth
4.8/5 on Capterra 1,000+ UK clubs
The problem

Growth shouldn’t be
left to chance.

New faces trickle in on word of mouth, the enquiries you do get slip through, and the members you’ve got drift away quietly — not because you don’t care, but because it’s all on you and there aren’t enough hours.

Not enough coming in

New members are mostly word of mouth. The website’s dated and hard to find, so there’s no steady stream of enquiries — and no plan for where the next ten come from.

Leads go cold

An enquiry comes in, life gets busy, and by the time you follow up they’ve joined the gym down the road.

Members drift away

Someone stops coming and nobody notices until the cancellation email lands — when it’s already too late.

No idea what’s working

You can’t see where members come from or what’s converting, so every marketing pound is a guess.

One growth engine

From stranger
to regular.

Every stage of growth in one place — so a name that lands in your enquiry form becomes a member, stays a member, and brings a friend.

AttractFree website & enquiry forms
FunnelTrack every prospect
ConvertFollow-ups that close
RetainKeep them coming
GrowReferrals, upsells, promos
Win backRe-engage the lapsed
Your growth engine

Win members. Keep them.
Do it while you coach.

The everyday tools that turn interest into members and members into regulars — running in the background, prompting your team only when a human touch will land.

Sales funnel

Every enquiry, tracked to a yes.

Enquiries land straight in the funnel and move through stages you set up yourself — name, colour and reorder them to match how you sell. Every prospect carries their own tasks and next steps, so no hot lead ever goes cold.

Never drop the ball

Your team always
knows who to call.

Workflows and enquiries create the tasks for you — chase an overdue payment, welcome a new joiner, ring a no-show. Your dashboard even nudges the human moments, like a member’s birthday.

Win back

Bring lapsed
members back.

When someone stops turning up, a win-back sequence reaches out on its own — a friendly nudge, then an offer — so a quiet month doesn’t turn into a cancellation.

Attract

A free website that
wins you members.

It’s more than a brochure. Your free ClubRight website is built to be found by people searching locally and to turn visitors into members — every enquiry and sign-up drops straight into your funnel. No web designer, no separate bill.

  • Free & professional — a proper website that looks the part, not another monthly bill
  • Built to convert — designed to turn local visitors into enquiries and sign-ups
  • Share links anywhere — ready-made join, book, register and login links for your socials or a site you already have
  • Sign up on the spot — a downloadable QR for your flyers, posters and front desk
  • Every lead, tracked — enquiries flow into your funnel, with marketing sources showing what works

See the free website →

A gym website built with ClubRight
Campaigns

The right message,
the right members.

Filter your members by status, plan or group, write it once with each member’s name dropped in automatically, and send by email, SMS or push. Consent is handled for you — then you see exactly who opened it.

  • Filter by status, plan or group — overdue members, a single plan, one class group
  • Personalised automatically — drop in first name, membership number and more, for every member
  • Email, SMS or push — whichever reaches them best, consent handled for you
  • Add a promo code — drop an offer into any campaign and track redemptions
  • See what landed — opens, clicks and bounces on every send
Retain

Spot who’s slipping,
before they cancel.

A retention dashboard flags members going quiet — at-risk, sleeping, not seen in weeks — and tracks your churn, so a drop shows up as a number to act on, not a surprise at month end.

  • At-risk & sleeping members — flagged automatically, ready to reach out
  • Churn trend & retention rate — at a glance, month on month
  • Ready-made win-back lists — and birthdays & milestones to celebrate
  • Visit frequency — see who’s cooling off while there’s still time

It all rolls up into your reporting — growth and retention on one screen.

Grow

Turn members into
your best marketers.

Your happiest members are your cheapest marketing. Reward them for bringing friends — the referrer and the new member both get looked after — and every referral lands in your funnel, tracked right through to sign-up.

  • Both sides rewarded — the referrer and their friend, a reward you set
  • Rewarded while both stay — the discount holds for as long as both members are active
  • Every referral tracked — see exactly who’s sending you members
  • Growth analytics — net gain, sources and trends in one dashboard
Earn more

More ways to earn
from every member.

Sell more than memberships. PT, class-credit packs, day passes and add-ons give members more reasons to spend with you — and lift what every one is worth, without signing up a single extra person.

  • PT, packs & day passes — sell the add-ons members already want
  • Bolt-ons per member — lift average spend, not just headcount
  • Members buy in the app — a tap to check out, no front-desk faff
  • Runs on ClubRight Pay — sales sit alongside your membership payments, all in one place

Powered by ClubRight Pay.

Built to grow clubs, not just run them.

1 in 3ClubRight clubs double their membership
+138members a year for the typical growing gym
+19.3%typical membership growth
4.8 / 5 on Capterra · 190 verified reviews
FAQ

Common questions about
sales & marketing.

Can I automate follow-ups and reminders?
Yes — with Smart Workflows. Pick a trigger (a member joins, a payment’s overdue, someone stops visiting) and build the steps: send an email, SMS or push, wait a few days, create a task for your team, or move them along your funnel. Start from a template — welcome series, payment chaser, win-back, birthday — or build your own.
How do enquiries reach me?
You get a public enquiry page you can link or embed anywhere. Every enquiry drops straight into your Sales Funnel and creates a task, so a new lead is captured, visible and followed up — not lost in an inbox.
Can I send email, SMS and push notifications?
Yes — all three, both as one-off messages to a group and inside your automations. Filter your members, write the message once, and send. You’ll accept a short marketing-email agreement first, and you can connect Mailchimp too if you prefer.
Can I win back members who’ve stopped coming?
Yes. A win-back workflow spots members who haven’t visited in a while and reaches out automatically with a re-engagement sequence — a friendly nudge and an offer — before a quiet spell becomes a cancellation.
Do tasks get created for my team automatically?
They can. Workflows and inbound enquiries both create tasks on your dashboard — who to call, what about, by when — and your team simply works down the list. Live prompts surface the human moments too, like a member’s birthday.
Do I need separate marketing tools?
No. Your funnel, messaging, automations and campaigns sit right alongside your memberships and payments — one system, one view of every member, no exporting lists between tools.
Which plan includes this?
The sales & marketing toolkit — funnel, automations, campaigns and win-back — comes with ClubRight as you grow. See the pricing page for exactly what’s included, or book a demo and we’ll match it to your club.
Will automated messages feel impersonal?
They don’t have to. Messages are personalised with the member’s details, and workflows can hand the important moments to a person — creating a task for a real call or a face-to-face hello — rather than sending everything by machine.
Real clubs, real growth

Clubs like yours,
winning with ClubRight.

“The software is great, but above all, the ClubRight team makes me happy — people working side by side to improve the industry, not just for the club but for the members too.”
Mike Hind · Mas Body Gym, Teesside
Read their story →
+9.3%membership growth
+14.5%income growth
Mike Hind at Mas Body Gym
“We’ve used every club management system out there. I have never come across one that says it has it all and actually does — until ClubRight.”
Claire Casson · Xtreme Fitness, West Cumbria
Read their story →
1,400+members managed on ClubRight
Xtreme Fitness, West Cumbria
“ClubRight has evolved with us as we’ve grown. The simplicity, combined with the app and endless integrations, makes it hard to beat — not to mention the value.”
John Grindrod · FTC
Read their story →
1,500+members
Since 2017still growing together
John Grindrod, owner of FTC
“The price almost seemed too good to be true. There’s no contract — but once you’ve started, you won’t want to look anywhere else.”
Sam Shergold · All-Inc Fitness, London
Read their story →
700+members
All-Inc Fitness, London
“Our trainers see exactly who’s attending and can contact them directly. It’s brilliant for us owners to have that visibility without getting personally involved in every detail.”
Dean Dark · D&G Performance Gym, Liskeard
Read their story →
600+members
Dean Dark at D&G Performance Gym

Fill your gym.
Keep it full.

Book a free demo — we’ll set up your funnel, your automations and your first campaigns around exactly how you win and keep members.

No contract No setup fee Free migration 4.8/5 · 190 reviews