25% Off consultancy Services for ClubRight clients
What We Do at Black Raccoon Consulting
Black Raccoon Consulting is a specialist consultancy for gyms, health clubs, and fitness operators. We help you align every part of your business — from sales and systems to service and staffing — so that your facility performs better, grows faster, and operates with greater control.
We don’t just fix one part of your gym. We look at the full picture and help you bring everything together into a high-performing, commercially successful model.
Here’s how we support you:
📈 Pre-Sale & New Facility Guidance
Planning a new gym? We help you build it right from day one — including site viability, product mix, pricing models, supplier selection, staffing structures, tech setup, and pre-sale campaign planning. Supplier Support & Introductions
We connect you with trusted suppliers for equipment, software, design, marketing, and more — based on experience, not commission. We’ll help brief, compare, and negotiate where needed.
Lead Generation Strategy
We help you create and refine marketing campaigns across Google, Meta, and organic channels — and ensure those leads feed directly into systems that actually convert.
Sales Process Development
Whether you’re dealing with online leads or walk-in tours, we’ll develop or improve your sales process, train your team, and increase your enquiry-to-member conversion rates.
Member Journey & Onboarding Systems
We map out the first 30, 60, and 90 days of a member’s journey — from sign-up to fully engaged — building structure, touchpoints, and automation to reduce drop-off and improve early retention.
Member Retention & Engagement
We’ll help you design strategies that improve community, communication, and accountability — increasing lifetime value and reducing cancellations.
Operational Systems & SOPs
From daily open/close checklists to staff playbooks and service protocols, we create the systems your team needs to run consistently and independently — with less firefighting.
Brand & Marketing Alignment
We review your brand, message, tone of voice, and visuals to ensure everything you put out matches the business you’re trying to build — and speaks to your ideal member.
Data, KPI & Performance Tracking
We help you understand the numbers that matter: from daily sales KPIs to retention metrics and team performance. No more flying blind — just clear, confident decisions.
Whether you’re launching a new gym, turning around an underperforming site, or simply ready to level up — we’ll help you build a business that’s stronger, smarter, and truly aligned.
Key Benefits
- Tailored Strategies – No generic advice. Every solution is customised to your gym’s model, market, and goals.
- Growth-Focused – Every service is designed to increase revenue, improve retention, and enhance client experience.
- Clear, Practical Advice – No jargon or fluff — just actionable insights and systems you can implement immediately.
- Support Across All Stages – Whether you’re launching, scaling, or stuck, we know how to get you moving forward.
- Objective Perspective – We give you the honest, external insight needed to spot blind spots and unlock new potential.
Contact
Take a look at our other partners!
Approved partners
