Black Raccoon Consultants
The Health & Fitness Business Consultants
25% off consultancy services for ClubRight clients
What we do
Black Raccoon Consulting is a specialist consultancy for gyms, health clubs and fitness operators — aligning sales, systems, service and staffing so the facility performs better, grows faster and operates with greater control. We look at the full picture rather than fixing one part in isolation.
How we support you
Pre-sale and new-facility guidance (site viability, pricing, staffing, tech setup); lead generation across Google, Meta and organic; sales process training; member journey mapping for the first 30/60/90 days; retention and engagement strategy; operational SOPs; brand and marketing alignment; and KPI and performance tracking.
Commercial help from outside the building
Black Raccoon Consulting works with fitness and wellness operators on the commercial side of the business: membership sales, paid and organic marketing, pricing, and the way an enquiry is handled from first contact to joining. The brief is deliberately broad rather than one narrow specialism, covering sales, marketing, operations and standards. They have been advising gyms and fitness businesses since 2014 and say they have supported more than 200 facilities.
Where they tend to get called in
The usual reasons to bring in an outside adviser are a pre-opening launch, a site that is filling too slowly, or a team that needs sales training rather than more leads. Black Raccoon also covers operational audits, KPI and performance frameworks, recruitment support, supplier recommendations, financial reviews and business planning. That range means a club can start with one problem and widen the brief when it turns out the real problem sits somewhere else.
Who they work with
The client mix spans independent gyms, franchise operators, personal training studios, hotel leisure clubs, spas and golf clubs, as well as larger commercial chains. That matters if you are a single-site owner: they are used to businesses with no head office behind them. Based in West Yorkshire, working with clients across the UK, Europe and the United States.
Covers pre-sale guidance, lead generation, sales process, member journey mapping (30/60/90 days) and retention systems — run by Ryan Charlesworth.
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Black Raccoon Consultants and ClubRight
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