Free tools to get your
fitness business right
from day one.
Guides, templates, and checklists built by people who’ve helped hundreds of gyms open successfully.
No sign-up needed to read — download whichever ones you need, whenever you’re ready. New to all this? Work through the interactive roadmap below, stage by stage.
Or browse the full library.
All eight guides, templates and checklists in one place — filter by type or just scroll.
Guide to Opening an Independent Gym
The complete walkthrough — from finding a unit and negotiating a lease to choosing equipment, setting pricing, and getting your first 50 members. Written by people who've done it.
- Location checklist and lease negotiation tips
- Equipment buying vs leasing comparison
- Marketing timeline for your first 90 days
- Real examples from ClubRight customers
Gym Startup Budget Planner
A month-by-month profit-and-loss model for your first year. Drop in your numbers across income — memberships, PT, secondary spend — and every major cost, from payroll and rent to insurance, software and marketing.
- Month-by-month P&L across year one
- Every major cost — payroll, rent, utilities, insurance, marketing
- Income lines for memberships, PT and secondary spend
- A separate membership sales & attrition forecast
Pre-Sale Pricing Model
The spreadsheet that goes with the pricing guide. Set your full prices, then model a phased pre-sale — starting discounted and stepping up over five phases — across your membership tiers and joining fees.
- Five phased price points, launch discount to full price
- Your membership split across pricing tiers
- Standard and enhanced joining fees, phased
- Change a number and the prices update
Pre-Sale Call Script
A word-for-word script for following up a pre-sale enquiry by phone — the opening line, the questions to ask, your "why we're different" pitch, and how to book them in or sign them up on the call.
- The opening line and how to start
- The questions that qualify what they want
- Your "why we're different" pitch
- Closing on a pre-sale sign-up or appointment
Organising Your Gym Business Plan
The groundwork to get right before you open — understanding your year-one numbers, the industry's seasonal peaks and troughs, where your revenue really comes from, and how long break-even takes.
- Why year one rarely means profit — and planning for it
- The industry's seasonal peaks and troughs
- Where revenue comes from — memberships, PT, up-front
- Working towards a realistic break-even
The Pre-Sales Pricing Guide
The thinking behind pre-sale pricing — why you start low to bring in early adopters, then step your prices up as your numbers grow, protecting your yield all the way to your full opening price.
- Why pre-sale prices should rise, not sit cheap
- Stepping prices up as your numbers grow
- Pricing beyond membership — PT, bootcamps, corporate
- Reaching your full opening rate
Opening Day Readiness Checklist
Everything that needs to be done, tested, and in place before your first member walks through the door. Insurance, access control, payment systems, staff briefing, emergency procedures — nothing missed.
- Operational readiness checks
- Technology and payment system testing
- Health and safety compliance
- Staff briefing agenda template
Opening a gym,
step by step.
Seven stages from idea to opening day. Tick off the to-dos as you go — your progress is saved on this device, nothing is sent anywhere.
Get the shape of it right before you spend a penny.
Decide who you're building this for and what makes your club different. A short, honest plan now saves you from expensive changes of mind later.
- Decide your concept and who you're building it for
- Write a simple one-page business plan
- Check what's already out there in your area
Know your numbers before you sign anything.
Shortlist a couple of units, get real quotes, and work out your break-even point. This is the stage most new owners rush — don't.
- Shortlist 2–3 units and compare lease terms
- Build your first-year budget and find your break-even point
- Get quotes for equipment — buy vs lease
Get your software sorted before you need it.
Members, payments, your website, access control — get it all running in the background now, so it's not a scramble once people start signing up.
ClubRight's Startup Programme gives you full access, free, until you open — plus a free website and a 1-hour expert consultation.
Explore the Startup Programme →- Choose your membership management software
- Set up your free website and sign-up page
- Configure payments so Direct Debits are ready from day one
Set prices that work before you announce them.
Model your tiers against your real costs, then decide the founding-member offer that will create urgency without undervaluing your club.
- Set your membership tiers and joining fees
- Decide your founding-member / early-bird offer
- Model revenue at different member counts
Open with members, not an empty room.
Launch your sign-up page and start taking paying members before the doors even open — on average, ClubRight startups pre-sell 40–50 members by opening day.
- Launch your sign-up page and start taking members
- Plan your pre-opening marketing — social, local PR, Google profile
- Practise your pre-sale call script
Nothing left to chance on day one.
Test every system end to end, brief your staff, and confirm the boring-but-essential stuff — insurance, safety, access control — is actually done, not just planned.
- Test payments, access control and check-in
- Brief your staff and confirm insurance is in place
- Walk the opening-day checklist end to end
You're open. Now keep growing.
Open your doors with members already on the books, keep pre-selling until you're full, and start using ClubRight's growth tools to build from here.
See how ClubRight helps you grow membership once you're open — 6 in 10 clubs on ClubRight grow.
Book a free demo →- Open your doors with members already on the books
- Keep pre-selling until you're full
- Book a free demo to see how ClubRight helps you grow from here
ClubRight free for up to 3 months.
If you're opening a gym, martial arts academy, or boxing club, you could qualify for up to 3 months free on any ClubRight plan. We'll set up your website, configure your memberships, and help you pre-sell before you open. Five places available each month.
You started this to coach.
Stop letting admin get in the way.
Book a free demo. No hard sell, no commitment. Just a conversation with someone who gets it.