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Experience the first-ever fitness league with the AFL. Assemble squads, compete in a season-long challenge, and send your best 8 to Gymshark’s Lifting Club to fight for the championship trophy.

Welcome to the AFL.

The groundbreaking fitness league designed to boost participation, retention, and engagement among gym members and PT clients. We’ve gamified fitness like any other sport, building a committed community through squad formation and friendly competition.

With our innovative golf-like handicap system, everyone can compete regardless of age, weight, height, or sex assigned at birth. There's no need for categories, ensuring an inclusive environment where everyone feels welcome.

As the first league of its kind, the AFL provides real motivation to train and adds meaning to workouts, whether you're lifting weights, running on a treadmill, or hitting the ski erg. It offers gym members a sense of belonging, a way to measure progress over time, and, most importantly, a compelling reason to stay connected.

Spaces are limited, so don't miss your chance to be part of this one-of-a-kind fitness experience.

Key Benefits

  • Participation & Engagement (on floor and online)
  •  Retention of Members or Clients
  • Gamification of Fitness
  •  Community Building
  • Benchmarking Personal Performance


Name: Matt Ford
Tel: +44 (0) 7815 568 734

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