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Anvil Gym · Southport

From expensive and confusing software to a gym set up for scale

How brothers Liam and Ethan Owens switched from GloFox to ClubRight, gaining more web traffic, better member communications and a system their 40-year-old gym can grow into.

40+
Years in business
4,000
Sq ft facility
2
Floors
Anvil Gym interior in Southport with members training across two floors
Before ClubRight
  • Previous software (GloFox) was expensive and confusing
  • No onboarding support and limited functionality
  • Hard to stay up to date with members or contact them
  • Couldn’t customise membership packages
  • Too much time behind a computer instead of on the gym floor
After ClubRight
  • More web traffic and online sign-ups
  • Automated emails, texts and push notifications
  • Full sales funnel from prospect to signed-up member
  • Deep reporting with customisable dashboard
  • A system the business can grow into

Our old gym software was expensive and confusing

Anvil Gym has been in business for over 40 years. When brothers Liam and Ethan Owens took over in 2022, they inherited a 4,000 sq ft gym across two floors in Southport — old-school equipment with a modern, unique vibe that makes the gym special.

Running the club before ClubRight was tricky, expensive and unnecessarily confusing. Their previous supplier, GloFox, offered no support, no onboarding process and only a fraction of the functionality they needed.

“No gym owner wants to spend all of their time sitting behind a computer — we wanted to be out on the gym floor supporting our members.”
— Liam Owens, Anvil Gym

The software made it hard to stay up to date with members, contact them or customise membership packages — all basic things to ask from a gym management system.

Why they chose ClubRight

ClubRight stood out because of its depth of reporting and the level of customisation available. Liam and Ethan were able to customise the dashboard to see whatever key metrics they wanted the moment they logged in.

Their only worry was the data transfer — the mass of member details they needed to carry over. The thought of losing important information made them nervous. But the worry turned out to be unnecessary.

Switching was easy and stress-free

Thanks to Emily on ClubRight’s onboarding team, the process of switching over was smooth and stress-free.

Their favourite features are the message automation, sales funnel and the till. The ability to move prospects from registering interest through to signing up is powerful for the business. They’re gaining more traffic through their website because the sign-up process is so simple — generating more prospects with useful details like name, contact information and completed ParQ forms.

“We feel confident having solid software in place that our business can grow into.”
— Liam Owens, Anvil Gym

ClubRight also helps them stay in contact with members through automated emails, texts or push notifications — with a full audit trail for every member so the whole team has visibility over past communications.

“If someone was ‘thinking’ about signing up to ClubRight, I’d tell them to do less thinking and more doing!”
— Liam Owens, Anvil Gym

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