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All-Inc Fitness · London

From presale chaos to 700+ members — all managed in one place

How All-Inc Fitness launched their 24-hour gym with ClubRight, turning a disorganised presale into a thriving 700+ member club with communication tools that keep retention high.

700+
Members
24/7
Gym access
12,000
Sq ft facility
All-Inc Fitness gym floor in London with members training on modern equipment
Before ClubRight
  • No way to capture presale leads or stay in contact with prospects
  • Relying on Excel spreadsheets — insecure and manual data entry
  • No single system for data, comms, bookings and automation
  • Worried about juggling multiple software tools to run the club
After ClubRight
  • All-in-one system for memberships, payments, comms and bookings
  • Members manage their own memberships via the app
  • 24/7 access without staff needing to be on-site
  • Communication tools driving retention and customer satisfaction

We struggled to keep our presale organised

When Sam Shergold and his team were setting up All-Inc Fitness, they decided to launch with a presale so they’d have members working out on opening day. But there was no way to capture details or stay in contact with those leads to make sure they actually bought a membership.

An Excel spreadsheet wasn’t the answer — it wasn’t secure and required someone to manually enter every lead. The team were too busy making sure the gym opened to be worrying about data entry.

Beyond opening day, they wanted an easy-to-use system to oversee business performance — ideally an all-in-one platform with data collection, communication tools, bookings and automation. They wanted to avoid running the club on five different pieces of software.

Why they chose ClubRight

ClubRight came up on their radar and after a quick look at the features, they booked a demo. The team loved that it was an all-in-one platform with integrations to household names like GoCardless and Xero. The software was straightforward and easy to pick up — another green flag, because they didn’t have time to learn a complex system through trial and error.

“The price shocked us initially — it’s so affordable it almost seemed too good to be true!”
— Sam Shergold, All-Inc Fitness

The excellent rapport and immediate support from the get-go also influenced their decision. Their only reservation was that ClubRight was a relatively new platform at the time — but any concerns disappeared quickly once they were up and running.

The all-in-one system they needed

ClubRight proved incredibly useful both during the opening period and as the club grew into an established 700+ member gym. Sam loves the level of insight into the business the software gives him.

“I’ve used several other gym softwares and it’s safe to say that none of them were as user-friendly as ClubRight.”
— Sam Shergold, All-Inc Fitness

The Member App empowered members to manage their own memberships, and Sam can relax knowing that members access the club 24/7 without someone needing to physically let them in. Members book spaces in group exercise sessions whenever they like — making it easier for All-Inc to earn revenue from classes.

Communication tools are the features they use the most. They can reach members through email, text and push notifications in a few clicks. That ease of communication keeps customers engaged and informed — and keeps them coming back.

“If you’re thinking about getting started with them, just do it. What’s the risk? There’s no commitment to a contract but once you’ve started, you won’t want to look elsewhere anyway.”
— Sam Shergold, All-Inc Fitness

And when they need help, there’s constant support available. ClubRight’s in-app chat gets a response within minutes.

See yourself in this story?

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