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VariFit · Online & Face-to-Face Fitness

From hobby to fully-fledged business — in the middle of a pandemic

Sallyanne Foster went from 100 members and handwritten accounts to 350 registered clients, online classes via Zoom, and a business that grew through every lockdown.

350
Registered clients
150+
Active members
250%
Registration growth
VariFit fitness classes with Sallyanne Foster
Before ClubRight
  • Yearly accounts done with handwritten notes and loose receipts
  • No way to move classes online during lockdown
  • Managing class caps manually with no robust process
  • New to running a business after 36 years in a corporate role
  • Around 100 members with no system to manage them
After ClubRight
  • 350 clients registered on the system
  • Online classes running seamlessly via Zoom integration
  • Automated waiting lists and online card payments
  • Bulk email and text to re-engage inactive clients
  • Reports that teach business insight daily

A pandemic forced a part-time hobby into a full-time business

VariFit started as evening and weekend Zumba classes while Sallyanne worked full time as an aircraft engineer. When COVID hit in March 2020, she took voluntary redundancy and went all-in on fitness. She added core workouts, aerobics and body conditioning — but suddenly needed to move everything online, cap in-person classes, and run a real business for the first time in her life.

Her accounts were handwritten notes in a notebook, handed to her accountant with loose receipts. Managing class caps during restrictions was a nightmare. She needed help — and she needed it to be simple.

“Whatever solution I chose needed to be simple to pick up and help guide me in the early stages of running my business. I’d never used any software before, so I imagined I’d have a steep learning curve.”
— Sallyanne Foster, VariFit

Walked through every step

Sallyanne found ClubRight online and booked an introductory call. The training was hands-on — the team walked her through the areas of the software that would benefit her business most, in a way that was easy to understand. When she was ready, they sat with her on Zoom through the entire setup process, learning how her business worked and configuring everything to fit.

Sallyanne Foster, founder of VariFit VariFit Zumba class in action

From 100 to 350 registered clients

The growth has been remarkable. VariFit went from around 100 members to 350 registered clients. With bulk email and text messaging, Sallyanne can reach all 200 inactive clients in minutes — something that would have been impossible before. The Zoom integration meant clients could browse, book, pay and receive a joining link all from the app. All Sallyanne had to do was log in and dance.

“ClubRight has truly taken me to another level. My business and my confidence have grown massively in a short period. It allowed me to take my passion from a hobby after work to a fully-fledged business with hundreds of loyal customers in the middle of a pandemic.”
— Sallyanne Foster, VariFit

Beyond classes, Sallyanne used the Zoom integration for quiz nights, discos, trial sessions, and club nights where clients could share feedback. The app became the hub for a real fitness family.

Reports that teach you about your own business

As a novice business owner, Sallyanne found ClubRight’s reports invaluable. They pull out the details she needs and help her learn more about running a business every day. The Help Team respond quickly and patiently — she describes them as mates to call on when she needs help.

“ClubRight is so much more than member management software. Slick features, superb integrations, great visuals, easy to use, reports, quick scheduling, reminders — it’s a vital tool for any business in the fitness industry.”
— Sallyanne Foster, VariFit

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