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Pricing Customer Stories

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Startup resource

Opening an
independent gym.

The complete walkthrough — from finding a unit and negotiating a lease to choosing equipment, setting your pricing and signing your first 50 members. Written by people who've actually done it.

What it covers

  • Finding the right unit — location, size, and what to look for in a lease.
  • Equipment & fit-out — what you actually need to open, and what can wait.
  • Pricing your memberships — set prices that work for your market.
  • Your first members — how to pre-sell so you open with revenue.

Prefer the long read? Our complete guide to starting a gym covers the whole journey. This downloadable version is part of the Startup Programme.