Promoting your dojo online is more important than ever. Five cost-effective tips to get more students and raise your reputation: a website, social media, SEO, content and paid ads.
Martial arts businesses often prefer to stick to more traditional ways of acquiring new students rather than promoting their dojo on the internet.
However, promoting your martial arts business online is now more important than it ever has been. Especially in 2023, where it's now been reported that Britons will spend "the equivalent of 22 years" of their life online.
It's a cost-effective way to get more members and increase your reputation in the local area. Read on to see our five tips for promoting your martial arts business online.
Get A Website
Having a website is essential for martial arts school, especially in today's digital age. They help you get discovered and give you the chance to share why people should join your dojo. Plus, it's an ideal place to host important information such as your prices, class schedule, access information and testimonials. Top it off by adding an option to join online to drive those conversions.
Social Media Marketing
Social media platforms such as Facebook, Instagram and Twitter can be extremely helpful in the promotion of martial arts schools. You can share photos and videos of the martial arts classes you offer, post special achievements and announce events. Nearly 80% of the UK population are active on social media, so establishing a presence allows you to meet your audience in an environment where they'll spend most of their time.
Search Engine Optimisation
Another effective way to promote your martial arts business is to take advantage of SEO (search engine optimisation). Ideally, you want your dojo's website to appear on the first page of a Google search, which you can achieve by using relevant keywords for the terms you want to rank for, producing high-quality content and building backlinks to boost authority in the local area. Use it to attract new students and get discovered by those nearby looking for a new martial arts school to join.
Content Marketing
Content marketing is a strategy used to attract, engage, and retain your audience by creating and sharing relevant articles, videos and other media. It allows you to position your dojo as a thought leader in your community and raise brand awareness to attract more members. The content you produce should be educational or entertaining in some way, so thinking about what your students enjoy or answering FAQs is a good place to start.
Paid Advertising
Advertising on social media is another great way to get results fast but remember to choose your platform wisely and be clear on how much you want to spend. Well-written copy, engaging visuals and a defined target audience are all key components to a successful ad campaign, so it's worth taking the time to get it right.
There are several cost-effective ways to market your martial arts business. Whichever tactic you choose first, make sure you do it consistently. Pay attention to what works by keeping an eye on KPIs like reach, engagement and click-through rate. Follow the strategies mentioned above and watch your martial arts business flourish.
