Some gym owners can get a little overwhelmed after investing in gym management software because it offers so many different features. On top of that, it’s also hard to find the time to familiarise yourself with the system since you probably have a long list of other tasks to complete.
So, to give you somewhere to start, here are our most important tips for using gym management software.
Take Advantage Of Automation
Automation for gym owners is perhaps the most powerful feature of management software because it removes the need for communications to be sent manually. For example, if a member missed a payment then they need to be contacted by a member of staff manually – usually by telephone or a manually written email from the gym’s shared email. However, automation allows that email to be sent automatically so that the member is notified immediately when their payment fails.
Lean on Automatic Billing
Make sure you’re using the payment features in gym software to their full potential. Your income is entirely dependent on whether your members pay on time, so having a reliable method of collecting payment is vital. Billing and automation work together to automatically collect membership payments from your customers so that you don’t have to get involved in the process. It’s also a good idea to pay attention to the reporting aspect of your gym software for greater financial insight.
Refine Your Offering
Since gym software offers the ability to sell memberships and classes online, it’s tempting to offer numerous different memberships that appeal to several different audiences to maximise sales. But, too many options can overwhelm your prospects and even result in fewer sales. Keep your membership offering clear, concise and consistent. It’s better to focus on a handful of memberships and deliver a great service than to offer too many options and be unable to deliver on your members’ expectations.
Gym management software can take your business from strength to strength when used in the right way. Take the time to learn about the different features it offers and use them to their full potential. In doing so, you’ll save you (and your staff) hours of admin time every week as well as maximise growth opportunities.
ClubRight is the go-to member management software that takes care of everything from managing memberships and billing to class bookings and online joining – plus a whole lot more. Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 750+ fitness businesses across the UK.
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