One thing we hear independent gym owners complaining about most is not having enough time. Not having enough time to spend with members; not having enough time to spend growing their business and increasing their profit margin.
The easiest solution to these problems is to look at how automation can take over these tasks, but a lot of gym owners are understandably reluctant to use it. A common misconception is that it’s confusing and takes too long to set up, but it doesn’t have to be.
Here’s how using automation at your club can transform your business (quite literally) overnight.
It’s no secret that automating some of your processes can significantly increase your productivity, simply because you’re spending less time on monotonous tasks such as sending out payment reminders or marketing emails.
In fact, ProRight allows you to set up automated communications for an entire member journey: from selling to a prospect all the way through to upselling them when they’re a paying customer.
By automating them, you can spend the time you’ve saved on delivering a better service to your customers – more on that later.
When set up correctly, automation can help to eliminate human error. At some point, we’ve all accidentally sent a text to the wrong person or sent an email before it was ready to be sent.
Automation can help to minimise these common mistakes and ensures that your communications are being sent out with accuracy. For example, in our ProRight package, you can send out automated tailored communications to specific member groups instead of mass emailing promotions, even though it might not be relevant for everyone. You can even capitalise on timed offers with automated push notifications, such as “Quick! Our last class of the week is close to selling out – you won’t want to miss this one!”
Improved Customer Service
By removing the need for your staff to complete repetitive, low-value tasks, you’re giving them more of an opportunity to connect with your customers and enhance their experience where it really counts. If you send out automated routine emails to your customers asking how they’re getting on and reminding them that your club is on hand to help them achieve their health goals. You’ll be improving your retention rates while simultaneously reducing your workload!
Automation can also help you standardise and streamline your customer communications so that you’re using the same messaging and tone of voice in every area of your business. Better communication leads to happier customers. If you want to learn how to communicate better with your customers, you can read our guide here.
You can also save money with automation.
Usually, businesses will hire more staff as their business grows because there are more jobs to do. But if you can automate some of those processes, you can save yourself the time and money of recruiting more team members.
Nearly 70% of workers say that the biggest opportunity for saving time with automation lies in reducing time wasted on repetitive work. Think data collection, sending out emails, payment reminders and so on – the less glamorous parts of running a gym. If you can reclaim that wasted time through automation, you can spend that time upselling existing members and marketing to new ones; automation can help you improve your profit margin too.
To summarise, automating your processes can lead to huge benefits for your club. You might be thinking that it’s a lot of work to set up, but think about it like this: invest a couple of hours of your time setting up the automation, and you could up saving upwards of 24 hours per month – that’s a full extra day! In ProRight, we have several templates that are set up and ready for you to use, which means it’ll take you even less time to get started.
If you’re interested in saving hours of time with automation that’s simple to set up and proven to delight customers, take a look at ProRight. To learn more, give us a call on 0203 884 9777 or book a FREE no-obligation online demo to see it in action.