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D&G Performance Gym · Liskeard

From no management system to full control — with a member app their 600+ members love

How Dean Dark replaced a basic collections agency with ClubRight, gaining member communications, a self-serve app, PT booking and visibility across the whole business — without needing to get personally involved in everyday tasks.

600+
Members
24/7
Key holder access
3
Personal trainers
Dean Dark and the team at D&G Performance Gym
Before ClubRight
  • No robust management system in place
  • Relied on a collections agency for membership fees
  • Disappointed with their level of support
  • Cost at the top end of their budget for the service received
  • No way to communicate effectively with members
After ClubRight
  • Dashboard shows all important information at login
  • PTs can see who’s attending and contact members directly
  • Member app for session booking, renewals and self-service
  • Text, email and push notification communications
  • Switching to ClubRight Pay for even more control

We didn’t have a management system in place

D&G Performance Gym is a membership-only facility in Liskeard offering key holder members 24/7 access. With a wide range of cardiovascular and strength equipment plus three personal trainers running one-on-one and one-on-two sessions, they serve 600+ members.

Running the gym before ClubRight was a challenge logistically. They didn’t have a particularly robust system in place and relied on a collections agency to collect membership fees. Eventually they ran into challenges and were quite disappointed with the level of support. The cost was at the top end of their budget and the service wasn’t worth the price.

They needed a proper management system — one that would handle payments accurately and on time while also allowing them to communicate more effectively with members.

Why they chose ClubRight

ClubRight came up after some research. They were initially drawn to the communication features — text, email and push notifications — that they knew would be a massive help. ClubRight also had excellent support ratings, which mattered hugely.

“There’s nothing worse than committing to a new service and being left completely on your own to set it up.”
— Dean Dark, D&G Performance Gym

They organised a demo and decided to commit. Their only reservation was transitioning from the old way of working to a new system — but the process was very smooth.

Much more control over the business

Using ClubRight has given them much more control over internal processes. They can see all important information on the dashboard the moment they log in. PTs can see exactly who is attending their sessions and contact them directly from ClubRight if need be. It’s been great for the owners to have visibility without needing to get personally involved in everyday tasks.

“The member app has given our members more control over their experience. Giving them that freedom has been an excellent revenue opportunity for us.”
— Dean Dark, D&G Performance Gym

Members can update their details, renew memberships and join online without staff needing to get involved. They’re currently in the process of switching over to ClubRight Pay for even more control over collections.

The support has been fantastic — ClubRight’s online chat connects them directly to the Help Team, and if they ever need extra support, the team are happy to call and talk through a solution.

“If you want your business to run smoothly, make the jump!”
— Dean Dark, D&G Performance Gym

See yourself in this story?

Running a gym without a proper management system? ClubRight gives you payments, comms and member self-service in one place.

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