In 2025, members continue to seek more than just fitness equipment. They want experiences that support their overall health and well-being. To meet these evolving expectations, many fitness centres are introducing premium amenities that members are willing to pay extra for.
For independent gyms, keeping up with member demands doesn’t mean you need a massive budget. Instead, it’s about delivering thoughtful, high-value amenities that feel premium without the high costs.
Here are five sought-after amenities and how your gym can offer them without breaking the bank.
Advanced Fitness Recovery Zones
Inspired by top athletes and their training programmes, members are prioritising post-workout recovery, leading some high-end gyms to offer advanced amenities that help with muscle repair, reduce inflammation, and promote relaxation.
Instead of investing thousands of pounds into hyperbaric oxygen chambers or red light therapy gear, try creating a simple recovery area with foam rollers, massage guns, yoga mats, and stretching guides. You could go one step further and partner with local physios or massage therapists to offer occasional on-site massage or recovery workshops.
Affordable Personal Training Options
This isn’t a new idea by any means; many independent gyms have been offering personal training services from day one. However, the audience and how personal training sessions are marketed is changing.
There will always be a market for one-on-one sessions, but it’s possible to make it a more affordable luxury by offering small group training sessions to help lower the cost for members. For example, if a one-on-session costs £35 per hour, you could price a two-member session at £60 per hour: better value for the individual member, and more revenue for the club!
Luxury Spa Services
More and more premium fitness centres are introducing luxurious spa facilities such as saunas, steam rooms and massage services. Building a sauna or a steam room into your club isn’t always a viable option due to the cost and complexity, so instead offer a relaxation space as a way for members to wind down in a quiet, dimly lit area with comfortable seating, calming music, and aromatherapy diffusers.
Another popular way to bring a bit of luxury to your gym is to rent a side room to a local massage therapist or beautician, and then promote their services through the club. They can manage their diary, organise their clients and then you can either collect a percentage of their sales or charge them rent for the room.
On-Site Healthy Food Bars
To support members’ nutritional needs, premium gyms are introducing juice bars and cafés that offer healthy snacks, smoothies and other beverages. Convenience matters, and members appreciate having healthy options available on-site so that they can refuel after their workouts; which is especially helpful for those who lead busy lives.
If opening a full-service smoothie bar or café sounds unrealistic for your club at the moment, opt for a self-serve area stocked with pre-packaged protein bars, shakes, and snacks. Partner with local health food vendors to rotate fresh items like smoothies or meal-prep kits. Members can even pay for their snacks in advance using their Member App and pick them up when they’ve finished their workout!
Hybrid Workout Models
Mixing in-person and virtual workout options has become a staple in modern fitness facilities, and it remains a top fitness trend for 2025. Members value the flexibility of attending in-person sessions while also accessing virtual content when they can’t get to the gym in person.
Use services like ClubRight’s Zoom integration to offer live-streamed or recorded classes. You could even create a digital library of workouts which members can access in their free time. This keeps members engaged with your classes even when they can’t make it in person.
Extra Tips to Create a Premium Feel at Your Gym (Without Breaking the Bank!)
- Focus on cleanliness: A clean gym will always feel more luxurious than a gym with poor hygiene and poorly maintained equipment. Invest in equipment servicing and implement a cleaning rota to uphold high standards of cleanliness.
- Upgrade lighting and décor: Replace harsh fluorescent lights with strategically placed, energy-efficient LEDs. Also, never underestimate the difference a fresh coat of paint can make!
- Lean into member feedback: Regularly ask members what they value most, and align your priorities with what matters to them.
By incorporating these budget-friendly upgrades, gyms can enhance member satisfaction, attract new clients, and justify more premium pricing. As the fitness industry continues to evolve, offering value-added services like the ones we’ve discussed will be key to staying competitive and meeting the holistic wellness needs of your members.
ClubRight is the go-to management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining—plus a whole lot more. Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1000+ fitness businesses across the UK.
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