Many martial arts are already known for their holistic focus, but in 2025, it’s clear that martial arts students will seek more than just training.
They want an environment that supports their overall growth, wellness and gives them access to a community. To meet these evolving expectations, many martial arts clubs are introducing premium amenities that members are willing to pay extra for.
Martial arts clubs can meet these demands without spending a fortune on renovations and expensive new equipment. It’s about offering thoughtful, high-value amenities that enhance the experience without overspending.
Here are five sought-after amenities and how your martial arts club can provide them.
Recovery and Wellness Areas
Recovery is just as important as training for martial artists, who often deal with sore muscles, minor injuries, and general fatigue after an intense session. High-end clubs offer amenities like cryotherapy or advanced recovery tools, but you can create a budget-friendly version by dedicating a space for foam rollers, massage guns, resistance bands, and stretching mats.
Consider partnering with local physiotherapists or sports massage therapists to offer routine recovery workshops or on-site sessions. These services provide an extra layer of value while helping students and members stay in form for training.
Accessible Coaching Options
While martial arts is traditionally taught in group classes, many students appreciate personal attention from their sensei to refine their skills. Instead of traditional private lessons, introduce semi-private sessions or training in groups smaller than the average class size. These types of sessions are perfect for small groups that might be preparing for a tournament or wish to have their belt grading reviewed.
For example, a one-on-one session with a coach might cost £40 per hour, but a semi-private session with two to three participants could be priced at £60 per hour, which is more affordable per person and more profitable for your club. Offering flexible packages makes advanced training more accessible while boosting club revenue.
Relaxation and Mindfulness Spaces
The mental aspect of martial arts is just as important as the physical, and while many of them already incorporate holistic pathways (think Hapkido, Aikido, Tai Chi and so on), premium martial arts clubs are embracing this by providing quiet spaces for mindfulness, meditation, or simply winding down after training.
You don’t need to build a sauna or steam room to create this experience. Instead, designate a small, peaceful room with soft lighting, comfortable seating, calming music or even aromatherapy to relieve stress and boost mood. In doing so, you’ll support the holistic side of martial arts and promote mental well-being for your members.
On-Site Nutrition Options
Martial arts students, especially those training intensively or preparing for a tournament, need convenient and healthy ways to refuel. If a full-service smoothie and snack bar aren’t realistic for your club, a self-serve station stocked with protein bars, electrolyte drinks, and pre-packaged healthy snacks is a great alternative.
You could also work with local health food vendors to rotate fresh options like smoothies, meal prep kits, or energy balls, allowing members to pre-order snacks through your club’s app for added convenience.
Specialty Workshops and Events
Another area martial arts clubs can focus on to offer a premium feel is speciality workshops and events. Consider hosting seminars with guest instructors, sparring tournaments, or self-defence workshops to add value.
These events not only attract current students but can also draw in potential members who might be interested in trying out your club. Offering these experiences at an additional cost ensures they remain profitable while enhancing the sense of community.
Extra Tips to Create a Premium Experience (Without Breaking the Bank!)
- Prioritise cleanliness. A clean, well-maintained dojo reflects professionalism and care. Regularly clean mats, equipment, and communal areas to ensure hygiene and safety.
- Upgrade aesthetics. Refresh your training space with updated décor, new mats, and energy-efficient lighting to create a welcoming and polished environment.
- Listen to feedback. Regularly check in with students and members to understand their priorities and align your amenities with their needs.
By incorporating these budget-friendly upgrades, martial arts clubs can enhance student and member satisfaction, attract new clients, and offer premium pricing options. As the martial arts community continues to grow, providing thoughtful, value-added services will set your club apart and ensure long-term success.
ClubRight is the go-to management software for martial arts clubs, taking care of everything from membership management and billing to class bookings and online joining—plus a whole lot more. Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1000+ fitness businesses across the UK.
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