We’re excited to announce that Apple Pay and Google Pay are now available for your gym’s online payments!
For gym owners, member experience is everything. If the payment process is clunky or frustrating, members could hesitate when signing up, delay their renewal – or worse – start looking for another gym with a more straightforward system.
That’s why we’ve introduced Apple Pay & Google Pay to ClubRight Pay Card. Your members can easily pay for memberships and classes, benefitting from speed, convenience and security.
Using digital wallets for online transactions helps increase conversions, speed up checkout times, and improve member satisfaction, which will lead to better retention later on.
Why Your Gym Should Care About Digital Wallets.
Consumer payment habits are shifting and digital wallets are leading the way. Over 50% of all e-commerce transactions globally now happen through digital wallets, and that number is only expected to grow (Statista).
Here’s how your gym benefits from enabling Apple Pay and Google Pay at checkout.
Faster Checkouts, More Successful Sign-Ups
Research by Visual Website Optimiser shows that even a one-second delay in checkout can reduce conversion rates by up to 7% (VWO). As we at ClubRight always say, the faster the process, the less chance of abandoned transactions!
When members sign up for a class or renew their membership, they don’t want to spend time typing in card details, especially when they’re on their phones. With Apple Pay and Google Pay, they can confirm payment with a single tap or Face ID. No need to go and get their physical card, no manual data entry, and no wasted time.
What This Means for Your Members
- They can register for a class in seconds, even if they’re booking last minute.
- No more card declines due to typos or expired details; digital wallets update payment details automatically.
- The process feels smooth and modern, just like they expect from other online purchases they make as part of their day (things like Uber, Amazon, or food delivery apps).
What This Means for Your Gym
- More completed sign-ups and fewer abandoned transactions.
- Happier members who don’t get frustrated with your payment system.
More Payment Options Means More Sales
When digital wallets are predicted to be the fastest-growing alternative to card payments (forecasted to rise to 61% of total e-commerce payments, Capgemini), it’s vital to give members a choice in how they pay to prevent them from dropping off, with some members abandoning their purchase entirely if their preferred payment method isn’t available.
Apple Pay and Google Pay give them multiple ways to complete a transaction using a saved credit or debit card.
What This Means for Your Members
- They don’t have to worry if their card isn’t on hand. Given that digital wallets are set to account for 58% of all online spending by 2030, members probably already have their digital wallets set up!
- Since digital wallets let users store multiple cards, they can easily choose the one that they wish to use without having to re-enter details.
What This Means for Your Gym
- Fewer failed payments due to expired or lost cards.
- Fewer members get frustrated when their card isn’t supported.
- More flexibility means fewer excuses to cancel or delay renewal.
Built-In Security and Increased Member Trust
Security is a big deal for members, especially when they’re entering payment details on a mobile device. Apple Pay and Google Pay don’t share actual card numbers with merchants, reducing fraud risk. Instead, they use encrypted tokens for every transaction so that members’ sensitive information stays protected.
What This Means for Your Members
- They can relax knowing their payments are being made safely and securely.
- Transactions require Face ID, Touch ID, or passcode verification, adding an extra layer of protection.
- They feel more confident making payments online rather than hesitating due to security concerns.
What This Means for Your Gym
- Fewer chargebacks and disputes, since payments are verified securely.
- Increased trust in your gym’s professionalism and online systems.
- A reputation for prioritising members’ security, which can be a key selling point for new sign-ups.
The Bottom Line
Gym members expect a seamless experience in every interaction with your gym, and that includes when they make purchases. If your checkout process is slow or outdated, they might not tell you directly, but they’ll feel it. Then when it’s time to renew, that frustration could be the difference between staying and leaving.
By enabling Apple Pay and Google Pay, you’re making their lives easier, removing barriers to purchase, and reinforcing your gym’s reputation as a modern, member-friendly business.
How Gym Owners Can Activate Apple Pay & Google Pay
The new feature is available immediately, only for gyms that use ClubRight Pay. For existing Stripe users, you can enable ClubRight Pay by navigating to the integrations page on your ClubRight dashboard and clicking the Set Up ClubRight Pay Card button. No complex setup, just a few clicks to enable a better payment experience for members.
Ready to upgrade your gym’s checkout experience? Speak to ClubRight. We’re the go-to management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining, plus a whole lot more.
Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1000+ fitness businesses across the UK.
