Gyms build confidence, instil discipline, and provide a sense of community. Many members walk away not just physically stronger but with their lifestyles changed for the better.
These aspects of your gym make fantastic selling points for your business. Capturing and sharing these powerful experiences in the form of testimonials is a great way to attract new members and showcase the impact of your gym.
Let’s explore how you can gather meaningful testimonials and use them as social proof to grow your gym.
How to Gather Testimonials From Your Members
Members often experience significant personal growth at certain stages of their fitness journey, such as after achieving personal milestones, participating in gym challenges, or even celebrating training anniversaries. These moments are great opportunities to capture testimonials because members will be feeling positive and proud of what they’ve achieved. Ask them how training at your gym helped them reach their goals and the impact it’s had on their lives.
You can also run regular, structured surveys that are short, easy to fill out, and encourage members to share specific details about their experiences. Focus on asking open questions that lead to more thoughtful responses, such as: “Have you noticed an improvement in your general well-being?” or “How has fitness impacted your life outside the gym?”
Another idea is to leverage the power of social media by encouraging members to tag your gym when they post about their achievements or experiences. This will help you reach more people and add to your gym’s credibility.
Using Testimonials to Grow Your Gym
Once you’ve gathered plenty of genuine, authentic testimonials, it’s time to put them to good use.
Include Testimonials on Your Website
Include testimonials on your website’s homepage, membership page, and class descriptions to show prospects the tangible benefits that members have experienced at your gym. You can even create a dedicated ‘Success Stories’ page to celebrate achievements and document progress. Try to present your testimonials in a variety of formats: short quotes, longer written pieces, or even videos to appeal to different types of visitors.
Post Gym Testimonials on Social Media
Turn testimonials into regular features on your social media pages. Post short quotes with engaging images of the member in action, or upload video clips where members talk about how fitness has changed their lives. Always include a call to action or a link that enables new members to find out more information and sign up.
If you’re looking to drive serious growth at your gym, run social media ads that highlight the most powerful testimonials, particularly on platforms like Instagram or Facebook, where personal and story-driven content performs best.
Showcase Testimonials at the Gym
Don’t forget to display testimonials in the gym itself. Create an ‘Achievements Board’ featuring photos and stories from members. This not only builds credibility with new visitors but also inspires current members by celebrating the accomplishments of others and reminding them how far they’ve come on their fitness journey.
Testimonials are one of the most powerful tools you can use to grow your gym. By gathering and showcasing the real-life stories of transformation that take place at your gym, you can stand out from the competition by focusing on trust and authenticity in your marketing. These authentic stories will help potential members see the life-changing benefits of fitness – and encourage them to become part of your growing community.
ClubRight is the go-to management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining—plus a whole lot more. Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1000+ fitness businesses across the UK.
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