5 Wins for Member Retention

August 01, 2019

Hi Everyone! It's Wayne!

Sometimes, your members will leave for reasons beyond your control. This could be because of injury, personal reasons or attending the gym every other day just isn't convenient for them anymore. However, you need to make sure that you are providing your existing members with the best fitness experience possible so that they don't take their business elsewhere. So here are the top 5 wins that I used to follow when I owned my gym!

#1 ALWAYS SAY HELLO 

Creating a positive atmosphere in your club is crucial to keeping your members motivated and on their way to achieving their goals. Even something as simple as greeting your members when they walk through the door can create a real sense of community, and help them to feel like they are a part of something.

#2 PROVIDE FREEBIES 

Now listen, we're not talking about giving away t-shirts or free memberships. What we are talking about is free exercise programme reviews, weigh-ins, workout programme flyers on the front desk etc. Add something of value to your members' experience that enhances your level of service in a cost-effective way.

#3 IDENTIFY RESULTS-DRIVEN MEMBERS

By paying close attention to the members that are driven by their goals and are keen to see results fast, you can give them helpful and quick tips on how they can get to where they want to be. For example, if one of your members is set on losing a certain amount of weight before a big event, let them know that they can sign up to classes or PT sessions to help them reach their goal. Even if it never goes further than a suggestion, it's the little things that really make a difference.

#4 MEMBERS VALUE A CLEAN FACILITY 

This probably goes without saying, but you would be surprised at the number of people that leave their gyms because it isn't kept clean or tidy enough. If your members know that your facility is kept spotless, they'll be far less likely to try another club because (generally speaking) people stick to what they know. Especially if your facility offers a locker room or shower area - make sure that these are maintained and kept immaculate!

#5 KEEP YOUR EQUIPMENT MAINTAINED 

Another seemingly obvious point here, but making sure you are doing regular maintenance on your equipment is key. How else are you going to know if your equipment is performing to a high standard? There is no room for wobbly bench-presses, lopsided spin bikes or backwards treadmills! Not only is it dangerous, but how are you going to provide a good level of service if your equipment isn't allowing people to achieve their goals?

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