When you’re selling martial arts memberships and classes, your sales funnel isn’t just a marketing buzzword; it’s essential to ensuring your business grows each month. Every enquiry, free class pass, and induction has the potential to turn into a paying member… but it won’t happen if people are slipping away at certain points in your process.
Using the sales funnel in your club management software makes it easy to identify those drop-off points. By understanding exactly where leads lose interest, you can identify and address the leaks in your funnel, ultimately converting more prospects into members.
Why a Well-Oiled Sales Funnel Matters for Martial Arts Clubs
A sales funnel is essentially your member journey from first hearing about your club to signing up (and beyond). When it’s running smoothly, leads will flow naturally from one stage to the next. But if you’re not tracking what’s happening inside the funnel, you’re left guessing why people don’t convert.
For martial arts clubs, the most common drop-off points tend to be the early and middle stages of the process. Someone might enquire but never attend a trial session or fail to return, delay making a decision after being sent joining information, or simply go quiet after initial contact. If you don’t act when you notice leads going cold, you’ll end up spending more money on lead generation without improving the way you process those leads.
How to Spot Drop-Off Points in Your Martial Arts Club’s Sales Funnel
If you’re on our Complete plan or higher, the Sales Funnel feature gives you that much-needed visibility. It records every step of the journey from first contact through to conversion and shows you how many people move forward at each stage.
By looking at stage-to-stage conversion rates, you can see exactly where interest fades and set up automations to act accordingly, whether it’s auto-creating a task or sending out an automated follow-up email. If you’re still using Core, upgrading to Complete unlocks these insights so you can stop guessing why leads aren’t converting and start making changes based on data.
How to Fix Drop-Off Points Once You’ve Found Them
The real benefit of tracking your funnel comes from the action you take afterwards. If you’re losing people before they book a visit, it might be time to speed up your response times and make your first interactions more engaging.
If leads claim a free trial but don’t return, review the in-person side of the member experience. Are instructors asking about their goals and showing how your club can meet them? Are you delivering on your promise of a welcoming environment?
If someone drops off when they’re sent your online joining link, it’s often a sign that your joining process is too complicated. Common examples are offering too many steps, a lack of photos of the facility and class descriptions that aren’t engaging enough.
And if people are going cold after their initial enquiry, it’s a sign you need to lock down your follow-up process. Even a simple automated email sequence or task reminder system can make sure no lead slips through the cracks just because they didn’t book a class straight away.
The beauty of using a sales funnel is that it’s simple to identify where leads drop off and act on it quickly. Increasing the conversion rate of even one stage in your funnel by a few percentage points can translate into a large number of extra sign-ups during a month-long period.
If you’re ready to stop guessing where leads are disappearing and start fixing the problem, make sure you’re using the Sales Funnel feature to give you the insight you need to convert more leads into paying members. It’s available on our Complete plan and higher!
ClubRight is the go-to management software for martial arts clubs, taking care of everything from membership management and billing to class bookings and online joining, plus a whole lot more. Give us a call today on +44 (0)203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1000+ fitness businesses across the UK.
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