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Freedom Gym · Strength & Fitness Gym

From hit and miss to 24-hour access — how Freedom Gym took control

Lucy Brown’s gym went from manual chaos to a fully operational 24-hour facility with ClubRight managing 850 members, access control and in-app retail.

850
Members
24/7
Gym access
QR
Scan-in/out entry
Freedom Gym interior showing strength and fitness equipment
Before ClubRight
  • Memberships and class bookings were confusing and disorganised
  • Payments and renewals tracked manually
  • Day-to-day management was a struggle for the team
  • Going 24-hour felt impossible with no way to manage unmanned access
After ClubRight
  • Successfully transitioned to a 24-hour model
  • QR code access control with automatic payment verification
  • Detailed reporting to adjust marketing strategy
  • In-app retail — clothing, supplements and ready meals

Running the gym was hit and miss

Before ClubRight, running Freedom Gym was unpredictable. There was confusion around memberships and class bookings. Staying on top of payments and renewals was entirely manual, and day-to-day management was a constant struggle for the team.

Lucy had ambitions to transition to a 24-hour facility, but without any way to manage unmanned access, it felt like an impossible task.

Why Freedom Gym chose ClubRight

The software stood out for being user-friendly, and the features available at the price point were highly competitive compared to other systems on the market.

“The only thing I was personally concerned about was being tied into a contract that didn’t work for me. We were told from the beginning that ClubRight would never tie its users into a contract. It’s been a brilliant addition to the gym, so there was no need to worry!”
— Lucy Brown, Freedom Gym

Going 24-hour — made possible by ClubRight

With ClubRight in place, Freedom Gym successfully moved to a 24-hour model in October 2025. Each member gets a QR code in their app, which they scan for entry — so they can access the gym during unstaffed hours. If a member hasn’t paid their membership fee, they won’t be able to get in. The QR code updates every few seconds to prevent members sharing it with non-members.

Freedom Gym members training on the gym floor Freedom Gym strength and fitness equipment

Detailed insight driving smarter decisions

ClubRight’s reporting gives Lucy detailed insight into how the business is performing, allowing her to adjust marketing strategy accordingly. For example, she can see when the gym is busiest and quietest, then promote quieter times on social media to attract more members.

“We also sell gym-branded clothing, specialist ready meals and snacks, training accessories and supplements, which members purchase in ClubRight’s member app, so they can treat themselves after a session without needing their physical card.”
— Lucy Brown, Freedom Gym

The customer support has been excellent throughout. Yoana has been on hand to help with any queries, and her advice has been invaluable.

“We would definitely recommend ClubRight. They tick all the boxes and stay one of the most competitive gym software on the market.”
— Lucy Brown, Freedom Gym

See yourself in this story?

Whether you’re going 24-hour or just want better control of your gym, ClubRight makes it happen.

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