Product Marketing Executive

Location: Hybrid (UK)

Reports to: Marketing Manager

Salary: from £28k

We are an ambitious, fast-growing SaaS company in the fitness and leisure industry, dedicated to delivering innovative software solutions that empower businesses to succeed. As we continue to scale, we’re looking for a proactive and adaptable Product Marketing Executive to join our thriving marketing team. This is a varied, hands-on role offering real opportunity for personal and professional development in a collaborative, forward-thinking environment.

Role Overview:
As a Product Marketing Executive, you will play a key role in driving user engagement and ensuring an outstanding in-app experience. You’ll manage in-app communications, analyse user data to uncover insights, and report on campaign performance. You will also be responsible for keeping our user help content accurate and up-to-date, helping users get the most out of our platform.

This is an exciting opportunity for someone who is both data-oriented and creative, and who is looking to grow their career within a supportive and ambitious team.

 

Key Responsibilities:

• Plan, create, and manage in-app messaging to users using tools such as Intercom, Userpilot, or similar platforms.
• Monitor, analyse, and report on marketing campaign performance, presenting actionable insights to the wider team.
• Analyse user behaviour and engagement patterns to help inform product and marketing strategies.
• Update, create, and maintain user help articles and support content to ensure clarity, accuracy, and ease of use.
• Collaborate closely with Product, Customer Success, and Sales teams to ensure a consistent and impactful user communication experience.
• Assist the Marketing Manager with broader marketing initiatives as required.

 

About You:

• Data-driven and analytical, with a strong ability to interpret and act on user behaviour insights.
• Experienced with customer engagement tools such as Intercom, Userpilot, HubSpot, or similar platforms.
• Exceptional attention to detail and strong written communication skills.
• Highly organised, proactive, and comfortable managing multiple projects simultaneously.
• Enthusiastic about learning, developing new skills, and contributing to a growing business.

 

Desirable Experience:

• Experience working within a SaaS or software business, ideally in the fitness or health industries.
• Understanding of customer journey mapping and lifecycle marketing strategies.
• Familiarity with A/B testing for messaging and user communications.

 

What We Offer:

• Company performance bonus scheme
• An opportunity to make a real impact within a dynamic and growing company.
• Clear development and progression opportunities.
• Supportive and ambitious team culture.
• Flexible hybrid working arrangement to promote work-life balance.